Prime redevelopment opportunity along Barries intensification corridor. 729733 Essa Rd offers approx. 2,815m of land with 52m of frontage on a major arterial road, located steps from transit and surrounded by a mix of residential, institutional, and commercial uses. With Official Plan policies supporting mid-rise intensification, this site presents strong potential for a range of development options, including a multi-storey mixed-use building or a purpose-built rental or retirement residence (subject to approvals).Preliminary concepts explore up to 8 storeys and 6084 residential units with at-grade parking and potential for ground-floor commercial space. Updated zoning bylaws and incentive programs from the City of Barrie may further enhance feasibility. Investors, developers, and institution-_seize this rare opportunity to position your project in one of Barries fastest-growing nodes. All development options subject to municipal approvals.